British Aerospace BAe ATP Designed For Profit

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The British Aerspace BAe ATP was a 1990s era enhancement of the Hawker Siddeley HS748. The fuselage was stretched and passenger capacity/payload increased, avionics upgraded, engines upgraded and interior cabin updated to 1990s comfort standards. An already very capable and rugged aircraft became even more so in the form of the new BAe ATP.

It was developed at the time of the Dash-8, SAAB 2000, Fokker 50 and ATR and all four commuter turboprops competed for an equal share of the pie, at a time when the global economy was very much depressed as compared to the 2000s. The market simply could not absorb all the offers by the various manufacturers and in hindsight, we know that the ATR and Dash-8 were the clear marketplace leaders.

Back in the early 1990s when this BAe promotional film was produced to help sell the ATP, the aircraft had already gained a good number of orders with key airlines including SATA, British Airways, Manx, Air Wisconsin, British Midland, Bangladesh Biman and LAR, all of which appear in the film along staff from each company singing the praises of the BAe ATP.

Special thanks to British Aerospace and Scott Henderson of Scoval Publishing for making this film available for viewing as a JetFlix exclusive presentation.

If you are interested in classic British airliners and British aviation subjects, please visit the Scoval Publishing website for a wide selection of fascinating aviation books. Please tell them you were referred by JetFlix!Sign Up with JetFlix TV for month to month streaming access

2 Responses to “British Aerospace BAe ATP Designed For Profit”

  1. <path_to_url> Scott Henderson

    Hi Henry, Thanks for the promotion of scovalpublishing website.
    I also enjoyed the film. I love the ATP.

    • <path_to_url> Henry Tenby

      Thank you Scott! I appreciate your help as always. The films presented quite nicely I’d say.

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